
George G Smith Jr is a blogger, social strategist, and digital native. Having always had a passion for blogging, he has blogged professionally and personally since 2000. He created the Social Media communications and marketing program for Crocs, Inc, which he oversaw until late 2009. Currently, he works at R/GA where he works as a Social Media Lead on the Walmart account. He has spoken at SXSW, Izeafest, Blog World Expo and other professional conferences on the relationships between brands and bloggers, as well as other topics.
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Jan
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13th Bear Sleeping Bagvia toxel.com
BEAR
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Nov
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16th Article: HOW TO: Define the Role of Your Social Media Teamvia mashable.com
Determine Goals: The first step to planning any addition to an organization should be setting goals. Before joining the social world, an organization should have an understanding of its goals for: The social media team at large,
Richardson commented that Ripple6, the social marketing division of PointRoll, decided to create a social presence to “use [the company's] product to show how effective it could be, but to also act as an extension of the Ripple6 website.” She noted that the website acts as a brochure of sorts for the company, but the social sites they’ve created promote real dialogue and show a bit of personality behind the organization. Morgan Johnston, corporate communications manager who leads JetBlue’s social media strategy and execution, pointed out that planning a strategy for each social platform was key for planning the role of the social media team within JetBlue: “For JetBlue the role of the social media team started with defining what our role as a company was within each of the various social channels where we interact with customers. Each community tends to define how they’d like to see the business interact with them. It was important to be receptive to those ideas and work collaboratively to define a role where both customers and the organization can find equal utility. “With Twitter for instance, the real-time nature of the tool tends to lend itself to an operational focus; service monitoring and recovery… While Facebook or our blog are more focused on story-telling, sales or promotions.” Having goals in place for the social media team, its individuals and each social platform will enable team members to define responsibilities and measure success.
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Oct
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19th Interesting: Stephen Fry Kinetic Typographyvia youtube.com
I love language and writing and my favorite manipulators of the English language are generally the ones that ignore the rules and just enjoy the beauty of what they are saying.........
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Sep
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22nd Meet Alana Edmunds (Meet-Meme)via youtube.com
I might be biased, but my girlfriend is cute. The Meet Meme cards are pretty cool too....
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Sep
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21st Caption Contest: Brooklyn Meets Berkshire The Reformed BrokerThis picture is amazing. Love it!
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Sep
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15th LeVar Burton Looks for the Next Big Thing in TVvia youtube.com
I really love LaVar Burton. Having met him on set, he's brilliant and professional. I'm indefinitely intrigued by this partnership with Intel because I respect him that much. Plus - the end of the video with the Star Wars/Billy D. Williams Joke is hilarious.
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Sep
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14th Ole Miss Rebel Alliancevia youtube.com
It's a Trap
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Sep
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1st
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Aug
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26th Awesome: Nike Patents Marty McFly’s Self-Lacing Sneakervia wired.com
If these are ready by 2015, I will totally buy them. I loved Back to the Future II. One of my favorite movies....
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Aug
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25th
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